Working in partnership with the Town Centre Improvement Advisory Body, the Council implemented free parking for up to four hours in April 2014 in a bid to welcome more visitors, increase footfall and support the shops along Whitby Road and the rest of the town centre.
Following its success, the offer has now been extended for another year until April 1, 2016, funded by the Town Centre Improvement Advisory Body.
Executive Member for Localities, Conservative Councillor Lynn Riley, said: “This initiative has been a great example of the council working in partnership with the local community to highlight their needs and find real solutions.
“The Town Centre Improvement Advisory Body is made up of local people and organisations who are all working towards one aim, making Ellesmere Port a better place to live, work and visit by improving the town centre for all.
“I am delighted that it has been a success and offering free parking has helped boost the number of people visiting the shops and market within the town centre.”
Previously costing 50 pence to park for up to two hours and £1 all day, the cost of staying longer than four hours remains priced at £1.
Motorists should continue to display a ticket, available from the Pay and Display machines on site, in their vehicles which will indicate arrival times and prevent overstaying.
Chairman of the Town Centre Improvement Advisory Body, Les Lyon, said: “The Advisory Body is very aware of the benefits that a scheme like this can bring to the town centre and a 46 percent rise in usage is great news for traders.
“We also hope it will send a clear message of welcome to shoppers in the town which is vital in today’s climate of pressure on the High Street retail offer.”
The aim of the project is to attract more shoppers to Ellesmere Port’s historic high street Whitby Road, which has seen vacancy rates drop in the past two years from 24 percent to 7 percent – half the national average.
Part of a programme of town centre improvements designed to support the transformation of the heart of Ellesmere Port, the scheme is prioritised in the Vision and Regeneration Strategic Framework of the Ellesmere Port Development Board.
The Council has also made Wellington Road Car Park free of charge for six months from 14 February 2015.